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Listed Group · Website visual design solutions
Listed group website construction solution, describes the steps of listed group related design thinking dissemination, understand how gold 15' is to start the project landing.
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Listed group website enterprises will have higher attention, long-term development requires the website to constantly update the content, we all know the 80/20 law, 20% of the people occupy 80% of the resources, the development of listed, group of such enterprises are hard power, Our website construction needs to consider the content maintenance and brand unified visual image of this type of enterprise from the solution of the industry in which the enterprise is located.
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The core thinking of building a website from top to bottom allows enterprises to maximize the benefits of the display of Internet platforms. |
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The time that the user finds the enterprise website on the Internet, the time that the user stays on the web page, the useful information of the user is transmitted in a limited time, and the user transformation is achieved after a certain time. |
Authority and strength is the most need to reflect the enterprise, we will pay more attention to the rigorous and fine degree of the website, atmospheric picture design and more suitable layout. Cross-regional and cross-industry characteristics are obvious, the distribution of subsidiaries is numerous, a group may have many branches need to build a separate website, unified visual norms, is what we need to consider. The strict and regular layout of the main company is the safest, formal, formal, organized and a little innovation, is our more recommended, we strive to let users understand our corporate strength within 15 seconds, and at a glance to identify the same group when consulting all our websites. Through the Internet's huge website unified visual standards to reflect the strength is one of our ways.
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Around the enterprise brand promotion and operation as the core, create brand memory points, express the professionalism of the industry through professional design, and achieve high transformation of the brand website. |
Listing means strength, and enterprises and enterprises are ultimately the competition between capital and users. We need to understand the market we are in through our brand awareness. Lianjia, the predecessor of Shell, opened 2,000 stores through acquisitions and mergers from 2010 to 2012. The acquisition of the best location, the best location, the best team, the house source agent talent all acquisition, brand thinking we need to add a concept called valuable, the business model is right, the capital will be more empowered, the brand development will be bigger and bigger. On the carrier of the business card display on the website, we need to make this business card show that the enterprise is really valuable, the scale of the enterprise, assets, talents, industrial layout, subsidiaries, and perfect retention section are all we need to plan into the website.
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We need to cope with the rapid change of the environment, website content synchronization even needs to be ahead of the development of the enterprise, website planning will be combined with the comprehensive consideration of the current and future development of the enterprise, through the precipitation on the Internet, to obtain enough data, to analyze user behavior habits and preferences, to iterate the website and even iterate the product, so as to obtain continuous transformation. |
The process of continuous expansion of enterprises is the process of continuous financing, which is not only capital but resources, channels, talents and technologies, so as to turn enterprises into public enterprises, responsible for more people, and linked with more people. The more people participate in enterprise investment, the more people hope that the enterprise will be more successful, we need to bind more people to participate in the development of our enterprises. Core talent links, upstream and downstream links, employee links, links to investment institutions, we need to give enterprises more imagination space, listing is a new starting point, so in our website construction, we will communicate with a lot of customers, some customers of the concept of the website is still in my just a demonstration, and in our minimalist Mufeng view, The website of the listed group is not only a website, but a carrier for more people to want you to succeed, we need to link with various resources through this carrier, and then let this website exert its maximum influence on the Internet.
二、Gold 15 seconds landing plan
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Time thinking - how fast and slow the user lands, long and short Brand thinking - logic and blocks around the core content Business thinking - quantitative feedback and iteration |
1. Listed group website planning differences
Based on different market environments and target groups in different industries, listed groups have certain commonalities in website needs.
Mainly in the following four aspects:
Vision: Unified enterprise visual identity system
The listed group is a strength stage that enterprises reach. On the basis of considering the complete content structure of the website, we need to further input the strength of the enterprise. Through more rigorous layout and more exquisite details, we need to spend more time to ensure the perfect input content of the official website of the enterprise.
Website content maintenance: easy inter-departmental collaboration maintenance
Different departments cooperate to complete the content update of the website, which requires a good background cooperation system, and has a convenient audit function to ensure that the update is timely and ensure that the content is not wrong.
Layout: based on rigor
Taking into account the universality of the website application population, we need to have better compatibility and adaptation of the website to ensure that users can browse to high-quality error-free websites anytime and anywhere.
Sense of experience: Innovative experience that conveys the user's sense of strength and quality difference
We emphasize rigorous and serious, grand feeling combined with details and dynamics to create a different sense of experience.
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Short term promotion/medium term empowerment/long term precipitation |
No matter which industry the listed company, the ultimate purpose is to obtain benefits, get more funds and more users.
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The website analysis we do is more to analyze the number of high-quality page views, high conversion rate of the website, we will analyze the commonality of these columns, and get the best reading method and layout presentation method of user behavior. |
Different industries will have the same required columns or required columns on the basis of their own visual habits. For example, investor relations.
3. Website content arrangement and column planning
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Raw data ➡️ classification and collation ➡️ primary and secondary structure and visual priority logic ➡️ section presented |
In the section planning of such enterprises, in addition to the basic column, we need to plan investor relations, announcements and other columns that listed companies need to publicize.
4. Gold 15 second design point
Extract and sort out the conclusions of demand analysis and peer analysis, so as to efficiently capture design points and create brand visual points through divergent thinking.
By integrating the advantages and inspirations brought by our peers, we need to take their essence and combine their own products to further brand endorsement through design.
Try to avoid making "common sense" mistakes by describing the shortcomings of your peers and the opportunities of your own products, such as the website of a listed company to make some fancy and innovative dynamic effects.
We will combine the golden 15 'design key points to help you determine the overall visual goals of the website, behavioral goals, interactive goals, brand goals, so that users quickly land, in the limited time to browse the web to generate active user information. We will acquire customers in real time through convenient online conversations and convenient form messages, and create space for customer stickiness by creating private traffic.
Our design is never hard work, website design needs commercial, business needs market verification, we need to sort out a large number of websites to quickly get inspired, follow a few principles to find inspiration, according to the "positioning", "target words", "mental model" based on mass search, and through ① collection; ② Extraction; Repeat 1 and 2 to maximize input and output.
6.1 Based on a unified visual system to do thinking dissemination
Enterprises need a complete VI, CI to standardize the visual culture system. Combined with the manual to innovate our layout.
Consider responsive + in line with user reading habits, from left to right, top to bottom, and from large to small
Icon design, button design, open screen design, scale application
Dynamic interaction, trigger interaction, feedback interaction, path guided interaction
6.5 Gold 15 seconds re-enabled - Memory Point crafting
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Conversion, re-purchase, maximize the value of the website and the best transformation, so that users remember |
A good brand needs to have a brand first impression, can be color, shape, feeling, apple advanced, a lot of cheap, minimalist Mufeng minimalist, Chinese wind China red, group atmosphere, etc., for the website, we need to create the first impression of the website, advanced, atmospheric, blank and so on. Must be able to bring out the brand feeling, a website only do an excellent highlight can focus on the highlights, so that users can quickly remember the characteristics of the brand.
6.6 Prototype confirmation and effect drawing
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Prototype is an important step of planning landing and user experience combing, through the prototype can quickly plan the content of the page, the relationship between the website pages, simulate the user journey. It should be noted that all planning should be based on the real content that can be provided, and the prototype must be the content that can be landed, so as to ensure the consistency of subsequent implementation. |
三、Appreciation of excellent cases of PithyMfweb
The middle branch is very small
https://wayzim.com/
Dehn Seiko
Quick access to thousands of products
3D dynamic product display
http://dawn.cpt-world.com/
Sainty Marine Intelligent Optics
http://sunnyaiot.com/
Sainty Marine Smart Collar technology
https://sunnysmartlead.com/
Zhejiang Dafeng Industry
https://www.chinadafeng.com/
Methodology
PithyMfweb - Define commercial brand official website, more methodology please see:
《Official website design must see the user's mental thinking/guide》
《Official website design must see the brand thinking/guide》
《A must-see brainstorm/guide to design》
《Official website design must see color thinking/guide》
《Official website design must see inspiration thinking/guide》
DISCLAIMERS
The information presented in this article is intended to convey the way of thinking about the project and the resulting methodology. The data and website provided in the article belong to the original owner and the brand. If there is any dispute over rights and interests, you can directly contact hf@mfstory.cn, we will delete it in time.
(Author: Guan Zhe, Data: Taro, published: Green Luo)
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