Software Internet · Website design Visual design solutions|PithyMfweb—Pithy Business Brand Advocate [Official Website]

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Internet + era innovation, we are enjoying the innovation of life and work brought by technology. The convenience brought by the digital era is not only in communication, but also in management, resources, talents, technology and technology, we constantly innovate our way of thinking with new software, from simple application software to integrated software to hardware matching system. These applications are guiding us to more rapid development, and "solution" has become a key word for software Internet sites.

一、Three thoughts

The core thinking of building a website from top to bottom allows enterprises to maximize the benefits of the display of Internet platforms.

1. Temporal thinking

The time when the user finds the enterprise website on the Internet, the time when the user stays on the web page, the useful information of the user is transmitted in a limited time, and the user transformation is achieved after a certain time.

Software, used by the target group, Internet, served by the target group, according to the nature of the industry, we seize the three core content, software application content, scenarios, solutions.

In the production of such projects, we seize the three core, combined with the company's own products to plan, starting from the first screen of the website, we need to show the core pain points of our software, the target user group, the use of the scene, the corresponding solution. Use the software design diagram, static and dynamic display of how to use, build a website that can let the target user "click to try" within 15'.

2. Brand thinking

Around the enterprise brand promotion and operation as the core, create brand memory points, express the professionalism of the industry through professional design, and achieve the improvement and transformation of brand websites.

Well-known software manufacturers, Huawei, Bytedance, Tencent, Baidu, Microsoft, through the system development for us to bring infinite incredible lifestyle and work changes. Build ecology around platform, service and knowledge base, and constantly export its own brand values. In specific industries and specific target groups, the brand awareness of software is rapid and stable, and the "useful" and "easy to use" of software is easy to be replaced and difficult to be replaced. "Useful (even if it is to kill time)" "easy to use" + "good-looking/fun" software, the user's adhesion is high, such as: social sharing software "Tiktok" "Little red book", office collaboration software "Dingding" "fly book". These invisible manipulation of the public psychology, into life, work has become a habit, a large number of data statistical analysis let the computer know more about ourselves. The brand usage of software is too high.

3. Business thinking

We need to cope with the rapid change of the environment, website content synchronization even needs to be ahead of the development of the enterprise, website planning will be combined with the comprehensive consideration of the current and future development of the enterprise, through the precipitation on the Internet, to obtain enough data, to analyze user behavior habits and preferences, to iterate the website and even iterate the product, so as to obtain continuous transformation.

Big data era, digital era, through the Internet new technology, the introduction of software innovation business operation, according to different software types: ERP (SAP, oracle, sage...) CRM (salesforce, Nanxun Software, Aike...) Supply chain management software, HR (SAP, UF, Kingdee...) OA collaborative office, BI tools, big data, site construction (minimalist Mufeng), etc., to different industry types: Government software, human resource software, medical software, smart city software, and then to the surrounding, network security, data security, hardware security, software training institutions, the fine degree of this industry has been ubiquitous, the large user group, the fine division of the field, these lead the development of enterprise operation mode, or the software that is spawned due to rapid development. Lead and run with, or even set off a new trend, the development of the Internet era is too fast, 20% of the cutting-edge technology will only go faster and faster, join the Internet this trend, now is an opportunity and a challenge.

Master traffic, transformation, operation of the three core keywords, one of the advantages of digital products is virtual, guide users to "trial" is one of the ways of website users to produce effective transformation, we need to know that traffic can be purchased, transformation needs skills, operation needs brains, we look forward to the website to play its maximum value.

二、Gold 15 seconds landing plan

Time thinking - how fast and slow the user lands, long and short

Brand thinking - logic and blocks around the core content

Business thinking - quantitative feedback and iteration

1. Web features of software Internet

Based on the same market environment and target groups, we focus on the "tob enterprise" user group, the website needs have certain commonalities.

Mainly in the following four aspects:

Pay attention to the core function display

Internet software is for the convenience of office and life, we need to combine core functions, use plane, 2.5D, etc. to express product functions or build application scenarios, visualize functions, so as to deliver functions more quickly to meet customer needs.

Focus on industry solutions

Software customized services for different industries is a core competitiveness of the enterprise, we need to combine the software application scenarios, and solve the problem, to convey the corresponding solution to the user.

Focus on product stability and usage

The iterative updating and maintenance of products is the first major point for users to consider, and the use of software and cooperation objects can be used as one of the criteria for judging the quality of software. The number of users and the benefits achieved in an appropriate way can greatly trigger the psychology of users trying to use.

Differentiated experience

Whether the section design of the website is displayed through dynamic operation demonstration or static design drawing depends on the function of the software. Usually, the function points of the product can be concretized into flat ICONS, dynamic ICONS, and 3D interactive ICONS. The service advantages of the enterprise can be demonstrated through the construction of the scene and the conceptual and concrete design. Speaking of this, we can find that software Internet websites usually use more conceptual design and a single scene picture, a single scene picture can not build the imagination of software products and achieve the purpose, that some of the main operational enterprises can also combine interface operation trial to obtain users.

2. Demand analysis

2.1 Project background

Enterprise positioning

What we call corporate positioning refers to the scale of the enterprise in the industry, such as listed companies, well-known enterprises in the industry, or competitive advantages in a certain circle, start-ups, etc., with corporate positioning, we can get the target group and audience volume, and the design of unique space, so that the website presentation makes it recognized by more people.

Combine the solutions provided by the enterprise

Human Resources, financial management, mail, office collaboration, OA system, AI data analysis...

Combine enterprise industry positioning/expectations

Giant industry, innovative technology, distributors, partners

We emphasize the development of enterprises, Internet information transmission can give priority to the appearance of the future development of enterprises, build well-known brands, focus on small circles, etc., we can combine the future planning of enterprises, reserve the section location and data interface.

Target group analysis

Large volume, medium volume, small volume B end, or individuals, organizations

2.2 Website purpose

Short term promotion/medium term empowerment/long term precipitation

Software is to solve the enterprise, individual more convenient office, collaboration and exist, "easy to use" and "useful" problem and the demand is the most direct and straightforward "solution and scale", whether it is the need for bidding websites, listing websites or publicity websites, we need to highlight the strength of the enterprise, and through high-quality solutions show and case. To reflect the advantages of cooperation in the industry.

2.3 Competitive product research

The analysis of competitive products we do is not only the parallel competitive products of customer enterprises, but also the analysis of high-quality page views and websites with high conversion rates. We will analyze the commonalities of these columns and get the best reading method and layout presentation method for user behaviors.

For software Internet websites, more emphasis is put on product functions and industry solutions, and the display of cases and user numbers and benefits is essential. We need to emphasize the user's behavior habits and ultimate purpose, which can make the user land more quickly generated conversion, to avoid the unimaginative thereby consuming the user's residence time.

3.Website content arrangement and column planning

Raw data ➡️ classification and collation ➡️ primary and secondary structure and visual priority logic ➡️ section presented

在此类企业的版块规划中，一般以产品功能介绍为主，解决方案为辅，结合企业实际资料与资源，我们补充完成例如成功案例、试用申请等栏目。

4. Gold 15 second design point

Extract and sort out the conclusions of demand analysis and competitive product analysis, so as to efficiently capture design points and create brand visual points through divergent thinking.

4.1 Heuristic point

By integrating the advantages of competitive products and bringing inspiration, we need to take their essence, combined with our own products through the design of further brand support.

4.2 Opportunity point

Try to avoid making "common sense" mistakes, such as using simple button navigation in a multi-category navigation design, by describing the shortcomings of competing products and the opportunities of your own products.

4.3 Target point

We will combine the golden 15 'design key points to help you determine the overall visual goals of the website, behavioral goals, interactive goals, brand goals, so that users quickly land, in the limited time to browse the web to generate active user information. We will acquire customers in real time through convenient online conversations and convenient form messages, and create space for customer stickiness by creating private traffic.

For example: Take a human resources software example, we brainstorm as many words about the company, industry, product, user (these keywords are required, see note 1), Hr, talent, human efficiency, collaboration, management, finance, salary, salary, attendance, leave, approval, announcement, corporate culture, cloud space, shared files, file management, social security, corporate training, onboarding agreement, contract, team building, promotion mechanism, quick notification, cross-departmental collaboration, solution, scene diagram, etc. Through overlay and superposition, the final visual presentation words are selected as the design basis and the starting point of creative dissemination of the project. This may only have one keyword or multiple keywords, but the principle is that they are not repeated and have no intersection. For example, eroad's keywords are simplicity, software interface, and content interaction.

Then through the user's "mental model" analysis of user behavior is convenient, functional, stable, cheap/free, to improve the design board.

5. Crazy inspiration

Our design is never hard work, website design needs commercial, business needs market verification, we need to sort out a large number of websites to quickly get inspired, follow a few principles to find inspiration, according to the "positioning", "target words", "mental model" based on mass search, and through ① collection; ② Extraction; Repeat 1 and 2 to maximize input and output.

ps：We will meet some customers, feel that there is nothing to change, but it is to change, we can be sure that the minimalist maple design inspiration is not less than yours, I believe that we will use the right enterprise and the right target user design form.

6. Design landing

6.1 Color scheme

Many companies we contact do not have a complete VI manual, but only a logo. We need to continue and expand the color proportion of the website according to the existing Vi manual or a simple logo. A single-tone logo does not mean that the web page only uses the main color plus black, white and gray, but needs to match with auxiliary colors. Design a visual effect with active vitality that can form the first feeling of the brand.

6.2 Brand element

Element refers to a set of visual display collocation standards designed by our visual system, taking the icon as an example, there are linear, fill, 2.5d, static, dynamic and other forms of expression.

6.3 Exquisite layout

Consider responsive + in line with user reading habits, from left to right, top to bottom, and from large to small

6.4 Detail control

Icon design, button design, open screen design, scale application

6.5 Interaction design

Dynamic interaction, trigger interaction, feedback interaction, path guided interaction

6.6 Gold 15 seconds re-enabled - Memory Point crafting

Conversion, re-purchase, maximize the value of the website and the best transformation, so that users remember

A good brand needs to have a brand first impression, it can be color, shape, feeling, Apple advanced, lot cheap, minimalist Mufeng minimalist, Chinese wind China red, group atmosphere, etc., for the website, we need to create the first impression of the website, advanced, atmospheric, white space, large text, c4d picture, interesting buttons and so on. Must be able to bring out the brand feeling, a website only do an excellent highlight can focus on the highlights, so that users can quickly remember the characteristics of the brand.

6.7 Prototype confirmation and effect drawing

Prototype is an important step of planning landing and user experience combing, through the prototype can quickly plan the content of the page, the relationship between the website pages, simulate the user journey. It should be noted that all planning should be based on the real content that can be provided, and the prototype must be the content that can be landed, so as to ensure the consistency of subsequent implementation.